JC BLOG
Web Designing for the Construction Company
- 4 min read
Written by
Miles Clark
Communications Director
Essential Features Every Construction Company Website Should Have
Your construction company website should highlight your building and design expertise. Clients need to see proof of your knowledge before they trust you with their homes, making your website your best tool to inform and impress them.
When deciding what to include on your website, consider what will keep clients engaged and browsing. While the overall design is crucial, certain specific features can elevate your site from ordinary to exceptional.
We’ve put together a list of the 11 must-haves you’ll need when you redesign your construction website.
Construction companies often specialise in different services, such as kitchen remodelling, and outdoor additions. Having dedicated service pages allows you to provide detailed information about each service, highlighting your expertise and the benefits you offer. Unlike a general Services page, these dedicated pages let you delve into specifics, such as the pros and cons of different cabinetry choices or the detailed planning process for a bathroom remodel. Including relevant blog posts on these pages further builds trust and showcases your knowledge.
Competitive Advantage
02
Each service page should outline your competitive advantage. Explain what sets you apart from competitors and why clients should choose your company. Listing sub-services, including the benefits of working with you, answering frequently asked questions, and links to related pages (like state regulations or portfolio examples) can significantly enhance your credibility and attract the right customers.
Location-Specific Landing Pages
03
Creating unique landing pages for each location or community you serve helps target local customers effectively. These pages should provide detailed information about the area, integrated maps for easy navigation, and photos to build trust and familiarity. This approach enhances local SEO and positions your company as knowledgeable and reliable within specific communities.
About Us Pages
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An engaging About Us page is essential for connecting with potential clients. Share your company’s story, values, and what makes you unique. Avoid using technical terms and trendy language. Instead, use straightforward examples and personal stories to highlight your experience and build trust.
Consultation Request Page
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A well-designed consultation request page helps qualify potential customers. By asking specific questions about the type of construction they need, their property size, timeline, location, budget, and project description, you can ensure that you attract the right kind of clients and avoid wasting time on unsuitable leads.
Portfolio Page
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A high-quality portfolio page showcases your work through clear, bright photos and videos. Documenting the entire process, from initial stages to completion, helps convert your portfolio into compelling case studies. Including candid shots of your crew and creative angles can make your portfolio more engaging and authentic.
Branding
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A high-quality portfolio page showcases your work through clear, bright photos and videos. Documenting the entire process, from initial stages to completion, helps convert your portfolio into compelling case studies. Including candid shots of your crew and creative angles can make your portfolio more engaging and authentic.
Careers Page
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A careers page listing job opportunities can help attract qualified talent. Include information about your company culture, values, and growth opportunities. This page should also feature photos of your team, descriptions of job roles, and details about your training and safety measures.
Clean Web Code
For a great user experience and good search engine rankings, your website needs to load quickly. especially in web development for the construction industry. Make sure your site’s code is clean and efficient to enhance performance and flexibility. Avoid complicated themes with extra features that can slow down your site.
NAP (Name, Address, Phone)
Keep your name, address, and phone number (NAP) consistent across your website and all online platforms. This helps improve your local search rankings and makes it easier for customers to find and contact you.
Testimonials
Displaying testimonials on your website can greatly increase trust in your brand. Request reviews from clients as soon as you near the completion of a project. Use automated tools to gather and display these testimonials, addressing any issues promptly to maintain a positive online reputation.
Just Chill Social
For professional web development services for construction that integrate all these essential features seamlessly, consider Just Chill Social. We specialize in creating responsive, user-friendly websites tailored to meet the specific needs of businesses, including construction companies. Please request a construction company website template from us, and we will be happy to discuss it with you.
Conclusion
Including these essential features in your construction company website will create a professional online presence, attract and retain clients, and drive business growth. Using professional web development services like those from Just Chill Social can make sure your website works well, is effective, and helps attract and convert visitors.